I attended a recent event at NYU where Noam Wasserman spoke about his research on what makes startups fail. It all began with a statistic he read where VCs in a study attributed 65% of the startup failures to issues within the management team. Not failed strategy. Not failed technology. Not failed market acceptance. Team issues. Specifically the founding team. Wasserman set out to study this phenomenon and has written a wonderful book – The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. What makes this a great book is that it has DATA! As scientists you not only like data but need it. Many entrepreneurs have thought that the bad things that happen to other startups won’t happen to them. The data suggest otherwise and will speak to your logical core and help you make the best decisions for your startup. It’s a must read before you have even one more discussion with anyone about starting a company with them.